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I find that most mascaras take a little bit of use before they apply easily and evenly. It's So Big by Elizabeth Mott went on effortlessly the first time I used it! That same day, a co-worked asked me what mascara I use and told me how good it looked! After 15+ hours of wear, there's no flaking! This mascara is definitely a quality product!

This mascara boasts a formula that lasts all day. The first coat went on smooth and easy. I think I waited too long to apply the second coat (I was taking photos, dangit), because there was a bit of drag. There wasn't a lot of clumping and my lashes were pretty separated, but I still ran a lash comb through them (I always do; a good lash comb is an awesome thing). I put one coat of mascara on my bottom lashes. It's a little awkward with the brush being so big, but I still managed to do it without getting mascara on my skin. My lashes looked great. The really impressive thing is that they still looked great seven hours later. No smudging, no flaking. Even my bottom lashes didn't flake! Despite not budging all day, the mascara removed easily enough with a cleansing oil. I would absolutely recommend this to anyone looking for a mascara that lasts all day. I mean, my bottom lashes were still perfect at the end of the day. That just doesn't happen!

@elizabethmott can I just say how ahhhmazing this mascara is!!! The packaging just makes it perfect!!! When I applied this to my eyelashes I could see instantly how well this was going to work My lashes went from no lash to Thee Lash! The application was easy and multiple layers didn't clump. My lashes looked so natural but "Hollywood" at the same time. I love this mascara. I recommend it and I will be purchasing it. I was given this product from #08lusa and Iagreed to a honest review. And that this is. #pinkmascara #elizabethmottmascara #o8lusa #lovemakeup ##08L #elizabethmott #mascara #makeup #itssobigmascara #makeupaddict

I was excited to have the opportunity to try this mascara, as I'm a fan of some other products from Elizabeth Mott. I ended up liking this one, which says a lot since I can be picky with mascaras. What I like: the formula goes on smoothly, and isn't clumpy, even after several coats. I found it to be both lengthening and volumizing. It stays put, but removes easily. And finally, what I like best is the wand-- I love the hourglass shape, and the overall size is perfect for me. The shape and size really allows me to get at all of my lashes, without bumping into the surrounding areas of my eye. (I find this is a big problem for me with bigger wands.) The only thing that I don't love is that the formula is a bit dry, and I need to apply a few coats to get the coverage that I want. Overall though, this was a hit for me! #08L #elizabethmott #mascara #makeup #itssobigmascara #makeupaddict

This mascara is easy to apply. It is a very pigmented black color. It provides lenghth and very nice volume. It wore on me 12 hours without flaking or smudging. It took two applications of soap and water to remove and I lost a few lashes in the process. I love the shape of the wand as it grips all of my lashes and does not make marks on my upper eye lid. I would recommend this mascara.

I love this mascara! It does anything and everything you want in a mascara. It doesn't clump, it lengthens, defines, and gives you great volume. It also leaves my lashes looking shiny and healthy. I will definitely purchase this when I am due for a new mascara. The packaging is cute, and the mascara is divine...what more could you want? ?

It's so b!g... this mascara is very effective! It made my lashes longer but not as full as I'd thought they be. You do have to take your time with it for it be most effective. It is not a mascara for a quick out the door look.

The wand on the brush has small bristles which makes the formula get in between your eyelashes way better then other brands. It's smooth with out clumps when on the lashes and it makes your lashes look full with a couple glides. Great product and would recommend to all beauty lovers.