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The packaging is very compact & cute. The pudding texture is satisfying to shake & made it super easy for me to apply to my hair with hands. The smell was surprisingly not bothersome like other box dyes. The black color is very vibrant, great coverage & made my hair really shiny and soft.

i am definitely ecstatic to see the outcome. This had been the hair color I have been wanting and spent quite a lot in salon from my home country but failed to achieve. The bleach is quite gentle and made to use at home i guess but, it is still strong and needs gloves when using. As it is my first time bleaching my hair and I have a pretty dark brown the result was quite more like strawberry blonde which I also enjoyed so I stayed on my strawberry blonde hair for about 3 days before topping it off with the Ash Lavender hair pudding. and voila Love the result. i also commend how easy to use the entire package. worth the time and mess 💜

I’m so excited!!! I was so happy to find out I was chosen to try this for free. I literally got it in the mail a few hours ago and I immediately dyed my hair. I have not dyed my hair black since high school and for some reason chose to go for it. I was having a Winona Ryder, girl interrupted moment. Definitely was nervous but I’m very happy with how it came out! The product is flat out awesome. It comes with everything you need. I even was sent the bleach. So hopefully I can keep this color as long as possible before I am tempted to go another color! Previously my hair was very damaged because I change colors ridiculously often. Right now it feels even better than before! This brand is really fun, cool and easy to use! It’s literally made to do it yourself. You don’t need to use brushes and stuff like that, just follow the instructions and rub it all over your hair. If you have tried this brand I would love to know what you think of it! And once I use the bleach I will let everyone know how that one is :)

I liked the consistency of the pudding! The packaging was cute with it's little box. It came with plastic covers ( bun sized) to put your hair in, gloves, a plastic to cover your shirt and of course the product. It had a pleasant scent as well! It was easy to apply. The bleach was creamy! I also like the texture of it. I was amazed at how well it worked on my daughters hair. We have been trying to get it blonde and this product worked really well! Definitely going to have to buy again.